about

Research

Because questions matter

Knowledge is key. And in a rapidly changing industry like technology, deep understanding is essential.

We are interested in the "what" but, above all, we are passionate about the "why" with all its nuances and the complex "how" that allows our clients to face industry challenges in a winning way.

We define our research as the union of the love for knowledge and the need to generate practical results

“I have known Jose for many years and the knowledge he has of the channel and the IT sector and how it is continuously adapting to generate value has been key to our success. But in addition to his vision, it is his unique style that has made us enjoy the path, not always easy, to achieve our goals. A 100% recommended experience. Dare yourself!”

Jorge Cordova, Intel

“It has made me reflect on many of the things we are doing, helping me to see them from another perspective, probably more advanced and facilitating the future. It is obvious that we do many things from the routine, and in our IT sector, success and routine are bad travel companions.”

Paul Ekstrom, SveriTech

“They know precisely the keys to the future of the High Value Added IT Channel, and are always innovating in how to approach successful business construction. I try not to miss their teachings and papers, as it is always of great value.”

Alberto Pascual, Ingram Micro

Useful

We always start with a central question, for a knowledge that is missing or that we believe that the accepted in the market is outdated. Our mantra, "questions matter more than answers"means that any knowledge generation process must always start with a correct question: relevant and well defined.

We then trace the discovery phase, using the techniques most appropriate to the objective, and we analyze the data and information produced to draw valid conclusions. Other questions often arise, and we investigate again to resolve and clarify.

Finally, we start from the knowledge acquired to generate and share content capsules: written pieces, webinars, infographics, teachings, conferences at events, short messages.

Specialized

Quantitative and qualitative techniques: panels, focus groups, CATI and CAWI, in-depth semi-structured interviews or content analysis and social networks. For each research objective, we use the appropriate methodologies and analyze from the deep knowledge of the technology sector, with the independence that allows us to self-finance our discovery processes.